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- 48 | Dreamaking in Public: Get PAID To Write By The Beach – Will Eisenhuth (Ghostwriter)
48 | Dreamaking in Public: Get PAID To Write By The Beach – Will Eisenhuth (Ghostwriter)
Hey, quick note… all my Q&As come with a podcast episode!
Skip straight there using this link: https://linktr.ee/ex.vicarious
Otherwise, welcome to the 5th instalment of “Dreamaking in Public”.
(Think “Building in Public”, but not just with companies. It’s building your life toward your biggest dreams).
Every fortnight, you’ll hear from a dreamaker around their early 20s, who is building anything from tech startups, streaming services, branding agencies, podcasts, & better systems and habits for their life.
BUT, they’ll be back on the show every few months so we can follow up on their progress, mindset shifts, setbacks and new goals.
If you’re on the journey turning your dreams into reality – or just looking to see how people similar to you are getting started…
This series is for you.
What to expect:
Why Will realised law wasn’t his passion AFTER landing his dream job at a top law firm
How he interviewed a boxing commentator on his podcast who offered him a FOX SPORTS JOB
How to build unbeatable systems for working from ANYWHERE as a ghostwriter
Imagine this – you’re in your early 20s, chillin’ by the beach in Vietnam, surfing, eating, and writing…
PLUS getting paid to do so.
Some may say it’s the dream life. For William Eisenhuth, this is reality.
He called in from Vietnam to update me on his freshly launched ghostwriting agency, where he helps founders and business owners dominate their niche on LinkedIn.
We both began our LinkedIn writing journeys last year, but I’ve loved seeing his exponential growth since (such as getting 128,709 views & 400+ leads on a single post!).
So, it was a pleasure to discuss how he:
landed his (then) dream job at a top law firm before realising law wasn’t his passion
interviewed a boxing commentator on his podcast who offered him a job at Fox Sports
built unbeatable systems for working from anywhere as a ghostwriter, &
believes Stoicism is misunderstood by modern society
Though all the writers will love this ep, you don’t need a pen right now.
Just grab some headphones and tune into the link into the podcast, or catch the quick Q&A first below (3 min read):
Q&A
From law, to sports, to copywriting and ghostwriting – what was the reason behind all these pivots in your career?
“From around 15 or 16, as I headed into high school’s later years, I was set on becoming a lawyer. Watching Suits back then—even though I knew it was a Hollywood version of lawyering—I still bought into it. I liked the image: the expensive suits, the corner-office whiskey. But it wasn’t just that; I genuinely enjoyed the subject. I loved debate, writing, and legal studies, so law felt like a natural fit.
As I got closer to university, the feedback I was getting was all positive, like, “You’re doing great; this is exactly where you belong.” Then, in my second year of university, I landed a clerical role at one of Australia’s larger law firms. Early on, it felt perfect. Here I was, right where I’d pictured myself for years.
But once I got a closer look, I began to question it. I’d imagined law would be filled with creativity and debate, but it was more about long hours, hard work, and tasks that didn’t match what I thought the job would be. That’s when it hit me: maybe this wasn’t for me after all. It was a tough realisation. I’d spent years working toward law, and suddenly, I didn’t want it.
At first, I wondered if I should keep going since I’d already invested so much. But then, I decided to start exploring other options. That’s when I launched a podcast, interviewing high achievers from all walks of life. It became a way to open new doors and figure out what else might inspire me.”
“After starting my podcast, I started interviewing a variety of people—athletes, media and sports personalities. One guest, Ben Damon, a boxing commentator, came on less for his commentary and more for the sports documentaries he’d made, including one with Mike Tyson. Hearing about that work sparked a new interest for me. I thought, “What if I could work in sports, watch it for a living, and report on it?” With my skills in writing and speaking from law, sports journalism seemed like a natural fit.
Then I landed a social media role at Fox Sports, and initially, it was incredible. I was watching and reporting on sports all day, and it felt like a dream come true. But a few months in, I started feeling that same unease as I had with law. This time, though, it was almost for the opposite reasons; where law didn’t align with what I’d hoped for, sports journalism was exciting but just not quite what I was looking for either.”
How did you find your unique voice on LinkedIn, and what was that process like as you built your personal brand?
“It was a process of constant experimentation. When I began in January, I wasn’t entirely sure what I wanted to write about or if the idea of a LinkedIn ghostwriting agency was even viable. So, I spent about six months obsessively studying LinkedIn—what works, what doesn’t, how to grow, and what makes a post effective. Early on, it was challenging; I’d test, measure, and iterate, figuring out what was truly valuable versus what might seem more like bragging or too generic.
When I didn’t yet have authority, I focused on curation, which is a great strategy. Curation is about sharing valuable lessons from others, like “Here’s what we can learn from Steve Jobs,” rather than creating all the ideas myself. It’s a powerful way to build credibility. Over time, this approach helped me develop my own tone, ideas, and vocabulary, and then I transitioned into creating more original content.”
How do you approach ghostwriting for clients from diverse backgrounds, and how do you ensure that the content aligns authentically with who they are?
It all starts with a strategy session, where I get a deep understanding of their business, industry, and specific goals on LinkedIn. This initial conversation is crucial because it brings out the ideas they want to communicate. From there, I research their industry thoroughly, identifying both standout examples of effective personal branding and gaps we can fill to help them stand out.
Every month, we do content meetings where I come prepared with questions about their business, customer pain points, and key topics of authority. I’ll record their responses, which gives me the substance for posts, and this process feels a bit like an interview.
To develop tone, I start with a basic framework—the “skeleton” of the idea—just a clear message without style yet. From there, the way we dress up that message differs by client. For example, if we’re explaining why they love coffee, the core reasons might be the same, but one client’s tone might be casual, another’s refined. I rely on our conversations to pick up on their natural speaking style. It’s about translating how they talk in our meetings to a format that resonates authentically with their audience.
Thanks for reading my Q&A with Will.
You can connect with Will here:
You can check out Will’s Ghostwriting Agency here here:
If you want to experience the full podcast with Will, listen here:
And as always,
Keep dreamaking.